How does it feel when you choose an apple over a piece of pizza? What about when you go a flight of stairs rather than take an escalator? It feels good, right? It feels good because you know it’s excellent for your body and health in the long run.
That’s the exact feeling you will feel choosing cruelty-free makeup. When you buy cruelty-free makeup, you are merely voting no to animal testing. It causes you to feel better, realizing that you are saving animals, and sends a message to brands that are still testing on animals.
Cruelty-free makeup brands lead campaigns to end global warming and animal extinction; therefore when you buy their products, you are also part of the people making the change.
You also become more aware of what you are purchasing, which translates to a better lifestyle. Any change for the better will make you feel better about your choices. And the thought that you are saving cats and dogs from being put in cages, torture, and their death is bound to make you feel good about yourself and motivated to do more good in other areas in life.